Privacy Policy

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

We collect Device Information using the following technologies:

“Cookies”
“Log files”
“Web beacons,” “tags,” and “pixels”

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

Name
Billing address
Shipping address
Payment information (including credit card numbers or other payment methods)
Email address
Phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to:

Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations)
Communicate with you
Screen our orders for potential risk or fraud
Provide you with information or advertising relating to our products or services (in line with your preferences)

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info

5. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, note that we are processing your information to fulfill contracts we might have with you (e.g., if you place an order through the Site), or otherwise to pursue our legitimate business interests.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.